What GF is doing is limiting that capacity by holding players back with gear that is below +10.
You can now clearly see the impact that the luna change has had on the game as players are not putting their money into Aion coins. Gold Packs on Deyla have increased 30-40% (were up to 50% yesterday) due to a lack of availability.
Me personally am aiming for the same amount of APEs that I would have gotten in Luna, but from other sources (luna is actually annoying, but I still do it for the exp). Personally I'd like to see some of the mounts etc put on the luna system, maybe for 400-1000 of each material for crafting. whilst most people would initially have enough for 1 craft, it would take a while before they could get enough for a 2nd craft, unless willing to buy luna. (I actually dislike the pricing structure of GF's shop because it makes no sense)
I'd be happy if GF put Noble Apes back onto the Store for 199 aion coins. Players would start to use these to get their gear for +20. Something that GF removed because they wanted to hinder players and limit them to 15 gear.