You cant earn full gear with 100 runs, i did 500+ runs to made full prometun gear. I buy luna from players and go run prometun.
You can focus more or less on pve, and if you focus on pve more then in pvp, is really easy to made full ultimate. Pvp cost a loot of kinah and pve too. Decide where you want to be in top, in other side you do for medium lvl. You cant be top in both if you dont donate or play like crazy or if you have a good start and you have really much time to play.
And the easy way is to buy from players all parts of pve gear. Total price can go to 1bill for full gear+wings, brac,feather.(reroling can be expenisve,. i invest 720m in my pve ring to put 4/4 so beter go to 3/4 on wings and makarna accs XD ).